It used to be that a hotel could secure travelers’ loyalty by providing the cornerstones of comfortable lodging: a great location, well-appointed rooms, dining and entertainment options, and doting service. But those days are long gone. Today’s savvy 21st-century travelers routinely check out beach conditions via webcam, are accustomed to interiors decorated by celebrity designers, and expect concierges to be quicker than Google and more discerning than Yelp. Nabbing their allegiance is no easy feat.

As a result, hotels have been steadily upping the ante in trying to entice guests. Some pile on extra high-tech gadgetry to lure the geek-minded to their properties. Others rely on showy design elements (peekaboo bathrooms), luxury amenities (1,500-thread-count linens), retro appliances (record players with a selection of vinyl), customized services (on-call butlers), and personal touches (nightly poems left on your pillow) to woo you. Oh—and your little dog too: some hotels have started to offer weekends of “pet pampering.”

For the complete list the most overhyped hotel trends as compiled by Travel + Leisure, click here.